Warner Bros. Reevaluating Film Schedule After Batman v Superman Performance

According to The Hollywood Reporter, in response to the poor reviews and weaker than expected box office returns for Batman v Superman: Dawn of Justice that Warner Bros. is looking at potentially reducing their future release schedule.  It should come as no surprise that WB expected BvS (sporting arguably the two biggest names in comics and a massive marketing campaign) to perform much better.  The hope was that with huge numbers and great word of mouth the movie would be used as a springboard to jumpstart the rest of the DC movie universe so that it would compete with Marvel’s ambitious film slate.  Now they may be pulling back and only releasing “sure things”.  Check out the full report below. Continue reading Warner Bros. Reevaluating Film Schedule After Batman v Superman Performance