Netflix Creates a “Binge Scale” To Gauge Viewer Activity

This is not necessarily entertainment news, but a piece of analytics that I found interesting (I love stats).  With streaming providers like Netflix, Amazon, Hulu, etc. binge watching has become the new norm for viewing shows.  Netflix took a large sample size and analyzed the binge watching habits of their viewers.  They broke down their findings into shows that are devoured (typically watched over two hours a day to finish a season/series) to those that are savored (watched less than two hours a day in route to completing a season/series).  Check out their results below (via Coming Soon).

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Netflix examined* global viewing of more than 100 serialized TV series across more than 190 countries and found when members are focused on finishing a series, they watch a little over two hours a day to complete a season. When organizing series in relation to this benchmark, interesting patterns emerge, ranging from high energy narratives that are devoured to thought-provoking dramas that are savored.

“As The Binge Scale indicates, the viewing experience of a series can range from the emotional to the thought-provoking,” said Cindy Holland, Vice President of Original Content at Netflix. “Netflix helps you to find a series to binge no matter your mood or occasion, and the freedom to watch that series at your own pace – whether that’s to appreciate the drama of ‘Bloodline’ or power through ‘Orange is the New Black.’”

THE NETFLIX BINGE SCALE (Based on global viewing data)


Irreverent Comedies
Arrested Development, BoJack Horseman, Unbreakable Kimmy Schmidt, Love, F is for Family, Wet Hot American Summer: First Day of Camp

Political Dramas
House of Cards, Occupied, The West Wing

Historical Dramas
Mad Men, Narcos, Peaky Blinders

Superhero Drama
Gotham, Marvel’s Daredevil, Marvel’s Jessica Jones, The Flash

Crime Dramas
Better Call Saul, Bloodline, The Blacklist, Twin Peaks

Dramatic Comedies
Flaked, Grace & Frankie, Nurse Jackie, Orange is the New Black, Parenthood, Weeds

Action & Adventure
Arrow, Marco Polo, Prison Break, Turn

Ascension, Between, Heroes, Sense8, The 100, The 4400

American Horror Story, Hemlock Grove, Scream, The Walking Dead, Z Nation

Bates Motel, Breaking Bad, Dexter, Sons of Anarchy, The Fall, The Following, The Killing


*Netflix analyzed more than 100 serialized TV series across more than 190 countries between October 2015 and May 2016. The research examined member completion of the first season for all series. Data was only included for accounts that fully completed the season. Completion rates were organized into days and hours. The global median days to complete the first season of these series was five days. The median hours per session for completers overall was two hours and ten minutes. Series viewed less than two hours per day were identified as ‘savored.’ Series viewed more than two hours per day were identified as ‘devoured.’ Series were not restricted by launch dates, runtime or number of episodes. Where a series falls on The Netflix Binge Scale has no relation to viewership.

Are these findings in line with your Netflix (or streaming media in general) watching habits?  Chime in with your thoughts below.


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